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Magazines and newspapers were perfect businesses for a moment of time, but they wouldn’t have worked in 1784, and they’re not going to work very soon in the future either.
We’re always going to need writers, but the business model of their platform is going to change.
In hard times, executives focus on cost and time-to-market. The impact of controlling these two factors to the exclusion of everything else is two things go out the window: adherence to the company’s vision and attention to the customer’s experience. Engineering is motivated to find shortcuts to meet timelines, figuring they can always come back later and ‘Fix the UI.’ Product marketing is motivated to get something out quickly and let the users sort it out. Suddenly, user research is too time consuming and, ‘Besides, aren’t the users’ needs always changing?’
The fact is, if you really study your users, their needs actually are knowable and don’t change very quickly. If you want to thrive in tough times, you have to craft a vision that meets those needs in a way that exceeds expectations, and nail the delivery.