PublicBrain

For every new feature you need to…

* 1. Say no.
* 2. Force the feature to prove its value.
* 3. If “no” again, end here. If “yes,” continue…
* 4. Sketch the screen(s)/ui.
* 5. Design the screen(s)/ui.
* 6. Code it.
* 7-15. Test, tweak, test, tweak, test, tweak, test, tweak…
* 16. Check to see if help text needs to be modified.
* 17. Update the product tour (if necessary).
* 18. Update the marketing copy (if necessary).
* 19. Update the terms of service (if necessary).
* 20. Check to see if any promises were broken.
* 21. Check to see if pricing structure is affected.
* 22. Launch.
* 23. Hold breath.